Meet Andee Hoig: The Media Maven Making Midlands Magic Happen
Jun 12, 2025
Andee Hoig
Meet Andee Hoig: The Media Maven Making Midlands Magic Happen

Andrea ‘Andee’ Hoig
Publisher & CEO of Midlands Business Journal

Picture this: A woman who's spent four decades turning stories into community gold. That's Andee Hoig, and her journey is extraordinary.

For 35 years, Andee was the heart behind metroMAGAZINE, where she didn't just cover philanthropy—she orchestrated it. Through her storytelling, she helped raise millions for Omaha and Council Bluffs nonprofits.

In 2020, she stepped into the CEO chair at Midlands Business Journal, the very newspaper her father founded in 1975. She's not just carrying on a family legacy—she's revolutionizing it, expanding from print into digital, TV, and podcasts. Every Friday, you can find her on Boomer Radio with radio superstar Dave Wingert for the MBJ Business Minute, bringing business insights to listeners throughout the region.

What makes Andee special isn't just her impressive resume. It's her genuine belief that small businesses are the heartbeat of communities—a philosophy she's brought to life through her latest venture, IMPACT 250, showcasing 250 stories of local inspiration and determination.

And here's the fun part—when she's not connecting businesses, nonprofits, and community leaders, you'll find Andee lacing up her running shoes for charity 5Ks. She's aiming for 50 races in 2025 to celebrate MBJ's 50th anniversary. When she's not racing for a cause, she's at home hanging out with her four crazy kitties … her words, not mine.

Andee Hoig isn't just a publisher; she's a community architect, building bridges between stories and impact, one connection at a time.

 

Sponsors