Tourism Loves Company

Jasmyn Goodwin is Visit Omaha’s executive director as of August 2025. In this position, she leads Visit Omaha’s work to attract visitors, meetings and events to the city.

Previously, Jasmyn served as the vice president of marketing and communications. This role involved leading the development and execution of Omaha’s destination brand strategy, including overseeing promotional efforts that resulted in a 23% increase in visitation from target markets.

Jasmyn has been an Omaha promoter and storyteller since joining Visit Omaha as the marketing and PR assistant in 2007. During her career, she has managed award-winning marketing projects, including the creative OMAI the Troll campaign—an engaging city-wide scavenger hunt—and the highly praised redesign of VisitOmaha.com, which earned five national awards.

In 2014, Jasmyn played a pivotal role in Omaha taking center stage during the Super Bowl season. During the playoffs, her #OmahaOmaha tweet–based on NFL quarterback Peyton Manning’s now-famous “Omaha” audible–went viral, generating millions of impressions, a significant spike in website traffic and extensive media coverage. The latter included a special Omaha visit from Manning.

Jasmyn also launched Omaha Restaurant Week, an annual celebration of the city’s vibrant culinary scene, under the Visit Omaha brand in 2017.

Jasmyn has served on boards for the US Travel Association, Destinations International, Omaha Community Playhouse and Omaha Sister Cities, and is part of the City of Omaha’s Mayor’s Employee Advisory Board.